Great UX outcomes depend on strong cross-functional partnership. My role as a UX Director is to align Product, Engineering, and Go-to-Market teams around shared goals—while ensuring user needs remain central throughout the lifecycle.
I focus on creating clear collaboration models, predictable touchpoints, and transparent communication, so teams move forward together rather than in parallel.
I’ve worked within a structured, collaborative workflow that balances clarity with iteration:
Product provides initial specifications
Product defines the problem, business requirements, and constraints.
Design explores solutions
The UX team translates requirements into flows, interactions, and visual direction.
Design reviews with Product and stakeholders
Designs are presented for feedback, alignment, and iteration.
Iteration and refinement
Feedback is incorporated through multiple design cycles as needed.
Handoff to Front-End Engineering
Final designs are shared with clear documentation and implementation guidance.
Sprint review and demo
After implementation, all parties review the work together to validate quality and alignment.
Go-to-Market alignment
UX partners with Marketing to walk through new features, gather feedback, and support launch readiness.
This model ensures shared ownership, fewer surprises, and higher confidence at launch.
Conflict is inevitable in cross-functional work—but unmanaged conflict creates risk.
My approach to resolution focuses on:
Clarifying the underlying goal or constraint
Separating opinion from evidence
Reframing disagreements around user and business outcomes
Creating space for respectful challenge
When tensions arise, I facilitate conversations that bring teams back to shared objectives and help move decisions forward without lingering friction.
Clear, consistent communication builds trust at the leadership level.
I ensure visibility by:
Providing UX status updates every sprint
Sharing progress through brief presentations or structured Slack updates
Framing updates around risks, decisions, and next steps—not just deliverables
Executives don’t need every detail—they need confidence that work is progressing thoughtfully and predictably.
When decisions carry broader organizational impact, I involve leadership directly.
Design seeks leadership input when:
Tradeoffs affect scope, timeline, or experience quality
Directional alignment is needed across teams
Strategic priorities are being set or revisited
By inviting feedback early, design decisions are reinforced rather than challenged late in the process.
To support collaboration and alignment, I regularly use:
Executive decks summarizing goals, progress, and decisions
Strategy documents connecting UX direction to business objectives
Alignment examples showing how teams reached consensus across functions
These artifacts reduce ambiguity and help teams stay aligned as work scales.
Fewer handoff issues and rework cycles
Faster alignment across teams
Stronger trust with Product, Engineering, and Marketing
More confident launches
Cross-functional leadership is about creating clarity, maintaining momentum, and ensuring that decisions are informed, collaborative, and aligned to both users and the business.