Bluetooth Tracker

Enhanced Connectivity

Version 0.5 – July 17, 2012

Introduction:

Introducing the Bluetooth Tracker, a cutting-edge piece of hardware that integrates seamlessly with Smart Actions. Smart Actions initially launched on the Motorola RAZR in November 2011, has gained immense popularity with over 1.6 million users and an impressive adoption rate of over 50%. With the potential to reach millions of users worldwide, the Bluetooth Tracker opens up a wide range of market opportunities across various devices, including iPhones, Android phones, and more.

Market Opportunity:

As Android approaches a billion activations, our projections indicate that the post-Google acquisition of Smart Actions could lead to a user base of 500 million. With such a vast market potential, each trigger within Smart Actions presents significant opportunities. On average, consumers could easily find value in 3 to 5 Smart Buttons, such as for their nightstand, car, garage door, or exercise bag. Even with a conservative estimate of a 5% purchase rate among Smart Actions users and an average of 4 Smart Buttons per user, this translates into a remarkable $1 billion revenue opportunity.

Moreover, the market extends beyond Android, with the potential for embedding Smart Buttons into appliances and devices like remote controls or TVs.

Key Features:

1. Small, Lightweight, and Simple: The Bluetooth Tracker boasts a compact and sleek design, making it unobtrusive and easy to carry.

2. Versatile Attachment Options: Attach the tracker to a strap, key ring, or any surface using the peel-off sticker backing.

3. Battery Feedback Indicator: Stay informed about battery levels, ensuring uninterrupted functionality.

4. On/Off Switch: Conveniently switch the Bluetooth Tracker on or off when needed.

5. Simple and Intuitive Setup: Effortlessly connect and configure the tracker, providing a seamless user experience.

6. Seamless Integration with Smart Actions: Harness the power of Smart Actions to automate actions based on triggers and preconditions.

7. Bluetooth Emitter: The tracker emits Bluetooth signals, allowing for precise localization.

8. Enhanced Signal Control: Adjust the Bluetooth signal radius through software with greater granularity than Wi-Fi.

9. Firmware Update Capability: Developers can easily port updates to enhance functionality and performance.

10. Versatile Use-Cases: The Bluetooth Tracker supports a wide range of applications, enabling endless possibilities.

Specifications:

• Bluetooth Low Energy Device: Leverages the advantages of Bluetooth technology with low power consumption.

• Long Battery Lifespan: Powered by a CR2032 battery, the Bluetooth Tracker can operate for approximately 1 to 2 years.

• Compact and Lightweight: With a size comparable to a watch, the tracker offers a comfortable and wearable experience with minimal user detection.

• Durability: Designed to withstand harsh outdoor conditions like rain and cool temperatures, as well as indoor conditions like washer and dryer cycles.

• Convenient Affixation: Easily attach the tracker to any surface, providing flexibility and convenience.

• Affordable Pricing: Retailing at a target price of $5 each, the Bluetooth Tracker offers exceptional value for its features.

• Bundle Options: Available in bundles at reduced prices, such as 1 for $5 or 4 for $16, allowing users to maximize cost-effectiveness.

Use Cases:

1. Workouts: Place a Bluetooth Tracker in your gym bag and vehicle. Set a rule to trigger an automatic reminder if the tracker is not detected in the gym bag during morning workouts.

2. Traveling: Keep a tracker in your vehicle and near the garage door. Set a rule to launch the "Leaving Home" Vehicle Mode application when driving to work in the morning, enabling a seamless experience with automated actions.

3. Home: Utilize the Bluetooth Tracker on your nightstand or create a smart dock. Activate the "Sleep" rule to optimize your bedtime routine. Additionally, use it to turn on entertainment systems, lights, and track kids at the beach or pets that leave a designated perimeter.

4. Cycling: Attach a tracker to your bike seat or helmet. Trigger actions such as playing music, activating Bluetooth, initiating voice dialing, and launching cycling-related apps when near your bike.

5. Business: Mount trackers near entrances, aisles, or specific items. Provide customers at grocery stores with store maps, offers, and coupons, enabling smooth and convenient auto-checkout. In nightclubs, enable auto-check-in for social notifications and share specials and entertainment content. At movie theaters, display showtimes, suggest ticket purchasing apps, and offer reminders to silence mobile devices.

Conclusion:

The Bluetooth Tracker revolutionizes connectivity and automation, seamlessly integrating with Smart Actions. Its compact design, wide-ranging applications, and affordable price point make it an essential tool for users across various devices and scenarios. Experience enhanced convenience, efficiency, and connectivity with the Bluetooth Tracker.